In our Visioning workshops for small businesses, it is frequently clear that there is little if any budget for marketing. One thing they can do, points out Vanessa Merit Nornberg, is to develop a narrative that becomes a cost-free marketing strategy.
Vanessa suggests three overlapping options:
- Tell your company story
- Tell your product story
- Tell your personal story
You can find Vanessa’s article here: why your story should be your marketing strategy
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